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Forty million LinkedIn users are decision-makers and influencers, and 61 million LinkedIn users are influential. For those active on LinkedIn by sharing or liking other posts, this number could be in the hundreds or tens. For those who write and frequently publish on LinkedIn, it could be in the hundreds or thousands, and, of course, the LinkedIn Influencers could have hundreds of thousands. If they’re open to joining your network, you can build strong connections, such as CEOs, important business people, and career-builders. If you invest more time and effort in marketing yourself and your company to the right people through social networking platforms and expensive pay-per-click ads, you could save money.